Map Packs Important for Modern Warfare 2

Activision's quarterly financial call yesterday was chock full of news, particularly for the Call of Duty franchise.

President and CEO of Activision Publishing Mike Griffith gave investors a full look at the company's upcoming plans for Modern Warfare 2, including what type of online content is in development.

"We plan to launch two separate map packs for this title," Griffith said. "Map packs help extend the shelf life of the franchise, as evidence by the strong catalog sales and premium pricing that we maintained a year and a half after launch."

"To date, we've had strong success with map packs on this franchise, selling more than 8 million units for both Xbox 360 and Playstation 3," he added.

8 million units? No wonder companies love DLC. At least Activision isn't trying to hide its intentions.